As more consumers come to the coffee-laden table, our collective preferences haven’t just shifted; they’ve fragmented. The “emerging market” isn’t limited to tea-drinking cultures—new markets are also emerging in coffee-producing regions as well as with new consumers groups in more traditional, established markets. In this session, we’ll explore a variety of these emerging markets to learn how new consumers navigate the intersection of global specialty trends and more local expressions of specialty coffee culture. What range of experiences are being valued in each market? What can more established markets learn about consumer fragmentation and diversification from these new market successes?
A collective of leading industry professionals assembled for the SCA Lecture Series – offered free...View SCA Lecture's profile
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