Lead, Develop and Train the Global CBC Team Lead an annual strategy of events, fairs, and initiatives linked to the Coffee Expertise Be the Company Referent to establish and develop mutually beneficial relationship with Companies, Organizations and Key Opinion Leaders Develop Beverage and Drink Expertise and be part of both local and global relevant initiatives Support Marketing events, activities and product launches Support Sales with VIP consumers and Key Account Share Insight from the Market Support R&D Team to develop new product Create contents, new formats and events developing new way to connect with Coffee/Tea/Mixologist Communities

Support Sales department with VIP customers and Key Account

Develop Training Curricula and manage revision and update on training materials • Responsible for special projects as Digital Transformation and Appenticeship • Overseas and check ongoing Starbucks Training on the job • Deliver Training Session • Coordinate Barista Trainer and Coffee Master • Manage relationship w/EMEA keyholder Functions • Manage relationship w/Market Key Stakeholders as Specialty Coffee Association • Retail KPI’ Analysis (AT, UPT, Net Sales, etc.) to recommend and support Business needs • HR KPI’ Analysis (turnover, employer branding, internal growth) • Support Marketing Activities as Expert in Coffee Community • Support Category as most Knowledgeable Starbucks Partner • Talent Acquisition e Recruitment • Responsible for L&D budget

• Create and development international projects • Create and lead internal training activities • Develop a strong Coffee Expert Community • Events and expositions relationship with media• Support and lead coffee activities during events (sensorial analysis, food pairing) • Create materials to support coffee launches• Organize and lead training session and live coaching in boutique • Lead coffee training dedicated to external stakeholders (B2B e B2C) • Coffee Training dedicated to Top Chefs and Fine Dining teams • Monitoring KPI Retail (coffee and Customer Experience)

• Sales and Customer Care • Training on the job • Create and develop small training event in boutique • Support and be part of international project collabs with Marketing and L&D teams