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Re:Co symposium Portland 2023

Cheryl Hung on Stories About Uncertainty, Priorities, and Hope

Take a fresh look at coffee consumers through the lens of data and storytelling, because the story behind the data enhances more than just the bottom line.
21 dicembre 2023 FREE

Lecture Overview

Join Cheryl Hung, Vice President at Dig Insights, a full service market research consultancy on the importance of understanding coffee consumers through data and story-telling. What do the numbers say about what we’ve collectively survived in the last three years? More than ever, Cheryl weaves a compelling narrative on why we should be paying attention to the data beyond helping the business’ bottom line.

Presenter: Cheryl Hung

Cheryl has over 15 years of quantitative consumer research experience. Her role at Dig Insights is to help her consumer packaged goods clients understand human behavior in order to make better business decisions. Cheryl is an active member of the coffee community: she leads the National Coffee Data Trends (NCDT) work for the National Coffee Association and the Coffee Association of Canada. She's also proudly served as a board member for the Coffee Coalition for Racial Equity. Cheryl drinks her coffee black!


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