Join Cheryl Hung, Vice President at Dig Insights, a full service market research consultancy on the importance of understanding coffee consumers through data and story-telling. What do the numbers say about what we’ve collectively survived in the last three years? More than ever, Cheryl weaves a compelling narrative on why we should be paying attention to the data beyond helping the business’ bottom line.

Presenter: Cheryl Hung

Cheryl has over 15 years of quantitative consumer research experience. Her role at Dig Insights is to help her consumer packaged goods clients understand human behavior in order to make better business decisions. Cheryl is an active member of the coffee community: she leads the National Coffee Data Trends (NCDT) work for the National Coffee Association and the Coffee Association of Canada. She's also proudly served as a board member for the Coffee Coalition for Racial Equity. Cheryl drinks her coffee black!