Coffee Knowledge Hub

Re:Co symposium Portland 2023

Value to values ted Fischer

What is the source of value

Lecture Overview

Scholars and business people have long sought the source of value, and have come up with various models and theories about value creation. These perspectives can help us think about the components of value, but they all come up lacking when applied to coffee. In this talk, Prof. Fischer looks at how the specialty coffee market confounds theories of value. In the end, valuation is not a science and cannot be understood based on any single formula or equation: creating value is, rather, an art, creatively combining different sources of worth into unique configurations.


Ted Fischer is the Cornelius Vanderbilt Chair of Anthropology at Vanderbilt University, where he also directs the Institute for Coffee Studies. His research examines how cultural values shape the global economy and health and wellbeing. He is the author of several books, including most recently, Making Better Coffee: How Maya Farmers and Third Wave Tastemakers Create Value


You must be logged in to the Coffee Knowledge Hub to access this course's content.

© 2024 Coffee Knowledge Hub

Simonelli Group SpA
Via Emilio Betti, 1, 62020
Belforte del Chienti MC
P.IVA 01951160439
VAT n. 01951160439

Coffee Knowledge Hub

This website utilises cookies to enable necessary site functionality such as logging you in to your account. By remaining on this website you indicate your consent as outlined in our Cookie Policy.