Coffee Knowledge Hub

Re:co Symposium - Exploring the Extrinsic

Not Just Fresh: Expanding Our Concept of Functional Packaging

Dr. Fabiana Carvalho introduces an ongoing study exploring the effect of packaging on the perception of specialty coffee and explains why we need to expand our concept of "functional" packaging beyond simply keeping coffee fresh.

Lecture Overview

Coffee's interest in understanding multimodal perception on coffee experiences has most recently focused on cup shape, size, and weight or environmental ambiance like color, music, and texture. As home coffee consumption continues to increase even as pandemic restrictions ease, so too has our interest in understanding packaging (an element of the coffee experience making its way consistently into the home) through a multimodal lens. Dr. Fabiana Carvalho introduces an ongoing study, conducted in collaboration with the Coffee Science Foundation, exploring the effect of packaging on the perception of specialty coffee and explains why we need to expand our concept of "functional" packaging beyond simply keeping coffee fresh.

About the Presenter

Dr. Fabiana Carvalho

Collaborating Researcher, University of Campinas

Fabiana Carvalho is a Brazilian neuroscientist who received her MSc in Biochemistry and her PhD in Psychobiology studying neural processes of perception and memory. She has also worked as a postdoctoral researcher on a project investigating sensory perception as an anticipatory and constructive process instead of a mere passive and reactive process. She is currently a collaborating researcher at the University of Campinas, Brazil. Her research project “The Coffee Sensorium” is focused on understanding multi-sensory flavour perception. She is interested in scrutinizing the influence of extrinsic factors (that is, ambiance) on the expectation and perception of flavour in specialty coffee. This research project has been conducted in collaboration with Prof Charles Spence at University of Oxford, UK.

About Re:co Symposium

Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee.

Through engaging discussions, interactive experiences and a gathering of speakers from around the world, Re:co looks at all aspects of the specialty coffee market — from the challenges we face to solutions we can create to approaches for growth and development through collaborative conversations.

Re:co’s audience are those looking to gain insight into the specialty coffee market and supply chain, as well as those looking to be challenged and inspired by their industry. It is an essential event for business leaders who believe that collaborative work and discussion can benefit all involved.

Re:co Symposium wouldn’t be possible without our generous partners, including our lead partner, Simonelli Group. Learn more about how all our partners are supporting the industry stage for leadership and ideas, or join us in Portland this April 19-20, 2023. Learn more: https://recosymposium.org/

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