Coffee Knowledge Hub

Re:Co symposium Portland 2023

Miranda Caldwell on the Opportunities of Mass Customization

We may be in an age of incredible technological advancements, but few of us are exploiting these opportunities. In this plenary talk, Miranda Caldwell shines a light on the power of mass customization and explores what each of the four types could look like in practice for the specialty coffee industry.

Lecture Overview

Presenter: Miranda Caldwell

Miranda Caldwell is a coffee business coach and the founder of The Coffee MBA, a community where she teaches business courses for the specialty coffee industry. Since 2000, she has held leadership positions at coffee roasting companies in roles spanning operations, procurement, quality, sales, retail, and education. In 2022 she completed her Masters of Business Administration from a joint program with The University of Manchester and Indiana University. Her primary goal is to improve profitability for coffee roasters, believing they're the key to unlocking profitability for the rest of the value chain.


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