Coffee Knowledge Hub

Re:co Symposium - Fragmenting Desires

Intersecting Identities: Understanding Israel's Booming Specialty Market

Noa Berger shares more about an exciting intersection of cultural identity and specialty coffee driving the growth of the Israeli specialty coffee market.

Lecture Overview

Make a quick list of the countries you know are experiencing exponential growth of coffee consumption and a blossoming specialty coffee scene: does it include Israel? If not, it should. Using her experience studying specialty coffee in France (a traditional market) and Brazil (a domestic market), Noa Berger shares more about an exciting intersection of cultural identity and specialty coffee driving the growth of the Israeli specialty coffee market.

Noa Berger

Noa Berger is a Sociology PhD candidate at the EHESS, Paris, where she also teaches courses on authenticity, capitalism and critique. Her research follows the specialty coffee market in Brazil and France.

Parallel to her studies, Berger works in rendering academic knowledge accessible through teaching coffee courses exploring coffee history, economy and sociology; content curation for coffee festivals (Tel-Aviv, Paris); and events including talks and tastings. Her work has been published in 25 Magazine, Standart, Le Monde, Gastronomica and Bloomsbury. Her book (co-edited with Yahel Shefer) "Coffee: East and West" was recently published by the Islamic Arts Museum in Jerusalem.

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