Coffee Knowledge Hub

An operating handbook for your cafe

Are you spending too much time fixing problems in your cafe business and too little time working on systems that will avoid the problems in the first place?
Online July 13, 2023 €175

Course overview

Starting up and running a coffee shop is hard work. On any given day, you’re juggling employees and suppliers and accountants (and plumbers and city officials and the landlord) - whilst all the time doing your best to deliver a superlative cafe experience for your customers.

For many cafe owners, this means long days on the shop floor followed by long evenings in the office - and time not spent doing the important stuff, like growing your business or spending time with your family.

But it doesn’t have to be this way.

The world’s most successful cafe businesses - from local independents to global chains - typically share a common operating blueprint: a network of robust operating systems that's informed and inspired by a strong vision and clear set of values.

This course provides cafe owners with that blueprint: a best-in-class operating manual for your cafe.

Once enacted, your cafe will be better placed to deliver stronger financial returns; with well honed systems that ensure seamless operations; and a shop team that feels engaged and empowered to run your cafe in accord with your vision - leaving you free to explore ways to build your business (or just spend more time with your family).

Feedback from previous attendees through our anonymous survey...

The trainer, the course content and handouts were all excellent!

It was motivational and had valuable and actionable insights, highly recommended!

Course overview

Session 1: Introduction to the platform, the course and the coursework

Lecture One: The Values-based ecosystem. We'll look at the critical role played by a company's Mission & Values in engaging and driving both staff and customers. We'll discuss ways to create your own Mission & Values. And we'll explore tangible ways to bring your Mission & Values to life within your own business.

Lecture Two: Operating Systems. This week, we get practical, poring over the multiple systems that are required to operate a cafe: labour scheduling, inventory management, daily task management, strategic planning, customer/brand experience and product development. We'll look at the process maps for each of these systems, which you'll be able to take away and adapt to your own business.

Lecture 3: People Systems. This week, we look at all the systems that are required to recruit, train and maintain your staff. Importantly, People Systems also provide many rich opportunities to bring our Values to life, which we'll consider over the course of the week. Like Week Two, we'll review templates of the process maps for each of these systems, which you'll be able to take away and adapt to your own business.

Lecture 4: The Dashboard. This week, we create a dashboard for your business, reviewing the various metrics you might like to follow to ensure your business is operating profitably and sustainably. And we look at ways to drive performance, including a project management template to help you launch and track key business initiatives.

We know every dollar, pound and euro counts. So if, inside the first 3 days of the course, you want your money back, we will refund you in full - no questions asked. (We hope the first 3 days will give you enough time to explore all the course features, ask any questions, and attend the first lecture.)


Create an operating manual for your cafe(s).

To develop a vision and set of values for your business, and explore ways to bring these to life everyday.

To outline and map those operating- and people-systems that are critical to a cafe; and to help identify technology solutions for these systems in your region.

To develop a dashboard that allows you to monitor the performance of your business.

To develop a framework for planning, launching and tracking strategic initiatives to help grow your business.


July 13, 2023 - July 26, 2023
Starts at 9:00am
UTC +03:30 (Iran)
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This course can have a maximum of 10 attendees. 0 spots are still available.

Meet your trainer

Nick Tolley

Nick's coffee career began in London back in 2006, when he and his siblings (Andrew and Laura)...

View Nick's profile
Image of Nick Tolley

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