We may be familiar with Ethiopia as the birthplace of coffee, but what can we learn about who engages with coffee and when by more deeply exploring its coffee culture? Dagmawi I.E. re-introduces Ethiopian coffee and its consumption, tracing emerging trends in Ethiopia and situating them in context to trends seen in Kenya, Rwanda, and Uganda. Traditional and emerging markets alike can learn from Ethiopia's lessons in charting a way forward through in their own unique context.

Dagmawi I.E.

Dagmawi I.E. is a serial entrepreneur with a diverse background in biochemistry, public health, and coffee economics. He focuses in sustainable business modeling, domestic coffee consumption in producing countries, and coffee tourism in Ethiopia. He is currently developing a digital media platform and content for Ethiopian coffees and stories.