Known as the “SNAX-seer,” Andrea Hernández has an uncanny knack for predicting trends and shifts in all things consumable. In this talk, she shares an overview of the trends across the consumer packaged goods space, how our (collective) relationship to caffeine and coffee is changing, and what this means—at a generational level—in terms of how the coffee businesses of the future might think about their consumers.
Andrea Hernández is the trend forecaster Forbes, the New York Times, Bon Appetit, and more mastheads turn to when they want to know what's coming next in the food and beverage industry.
She's the creator of Snaxshot, an irreverent and smart newsletter and community that predicts grocery trends and brings people together around snack culture.
She predicted the hibiscus water trend years before the New York Times did and is becoming the place where big retailers find up and coming food and beverage brands.
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