SCA CEO Yannis Apostolopoulos officially launches the Coffee Value Assessment, now in beta, shares a vision for the future, and opens the SCA’s call for early-adopters.

Presenter: Yannis Apostolopoulos

Yannis Apostolopoulos is the Chief Executive Officer of the Specialty Coffee Association and also serves as a board director for World Coffee Events and the Coffee Science Foundation. He has more than 25 years’ experience in fast-moving consumer goods (FMGC) with a focus on coffee, wines, spirits, and beers, working for major brands like Red Bull, Stoli, Remy Martin, Cointreau, and Mc Callan, where he held completely diverse senior roles. He has served as a non-executive director on numerous boards, in both FMCG and investment firms. A long-time specialty coffee volunteer, Yannis was the Vice President of the Speciality Coffee Association of Europe, spearheading the creation of both the Barista and Roasters Guilds of Europe. He has studied chemical engineering and is a Harvard Business School alumnus. He is a Q-Grader and an AST.