Understanding market trends, developing customer focussed products and solutions, calling on a broad internal and external team to develop business cases and bring new concepts to market Leading an experienced global sales team and challenging them with new strategies creating nuanced, tested and successful growth that positively impacts our producers, our people, our customers and the wider industry

Succeeding the company founder to lead the Hasbean brand following his move to a broader sourcing role for our parent company Driving team and infrastructure development to allow greater insight, stronger decision making and allowing strategic growth through customer focussed action Managing the transition from a founder led business, to a brand/team bigger than our individual contributions Strongest successes - supporting internal development of our talent to leadership positions within our brand and our broader organisation - building passionate, coffee focusses sales teams through recruitment, training and support - driving increases in profitability, quality, staff and customer retention - enabling and supporting the team to respond to market conditions, enabling 8% growth through the C19 pandemic year, and higher production and profitability efficiencies throughout without compromising service or product - driving sustainability initiatives and documentation including release of our sourcing reports, celebrating our long-term integrated approach, and driving internal policies to allow B-Corp certification for Hasbean and our other brands by end '21