You can have the best team, the best quality, a marvelous space design, and enough capital to build our a beautiful coffeehouse or espresso bar; but if you don't choose the right space and convince the landlord that they should lease it to you, your success will be limited if not impossible. The right space consists of a number of important attributes including neighborhood demographics, traffic data, access and parking, co-tenancy, as well as all of the other factors that will allow you to operate effectively and profitably.