Coffee Knowledge Hub

Federica Parisi

Youth Academy
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Federica Parisi

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About me

I’m passionate and creative with excellent Communication Skills. I love challenging myself and always find new ways to meet Company and personal targets.

I’m an active member of Specialty Coffee Association and I like sharing stories behind every single coffee bean. I practice Dynamic Yoga and I love reading. Travel is one of my passions, I believe that being in contact with different cultures helps to develop an open mindset. I love good food and wine.

Teaching experience

No teaching experience has been added yet.

Professional experience

Learning & Development Manager

@ Starbucks

Develop Training Curricula and manage revision and update on training materials • Responsible for special projects as Digital Transformation and Appenticeship • Overseas and check ongoing Starbucks Training on the job • Deliver Training Session • Coordinate Barista Trainer and Coffee Master • Manage relationship w/EMEA keyholder Functions • Manage relationship w/Market Key Stakeholders as Specialty Coffee Association • Retail KPI’ Analysis (AT, UPT, Net Sales, etc.) to recommend and support Business needs • HR KPI’ Analysis (turnover, employer branding, internal growth) • Support Marketing Activities as Expert in Coffee Community • Support Category as most Knowledgeable Starbucks Partner • Talent Acquisition e Recruitment • Responsible for L&D budget

Coffee Trainer

@ Nespresso Italiana Spa

• Create and development international projects • Create and lead internal training activities • Develop a strong Coffee Expert Community • Events and expositions relationship with media• Support and lead coffee activities during events (sensorial analysis, food pairing) • Create materials to support coffee launches• Organize and lead training session and live coaching in boutique • Lead coffee training dedicated to external stakeholders (B2B e B2C) • Coffee Training dedicated to Top Chefs and Fine Dining teams • Monitoring KPI Retail (coffee and Customer Experience)

Coffee Expert and Trainer

@ Nespresso Italiana Spa

• Sales and Customer Care • Training on the job • Create and develop small training event in boutique • Support and be part of international project collabs with Marketing and L&D teams

Coffee Consultant and Business Developer

@ @ Simonelli Group

Support Sales department with VIP customers and Key Account

Coffee & Beverages Community Department

@ Simonelli Group

Lead, Develop and Train the Global CBC Team Lead an annual strategy of events, fairs, and initiatives linked to the Coffee Expertise Be the Company Referent to establish and develop mutually beneficial relationship with Companies, Organizations and Key Opinion Leaders Develop Beverage and Drink Expertise and be part of both local and global relevant initiatives Support Marketing events, activities and product launches Support Sales with VIP consumers and Key Account Share Insight from the Market Support R&D Team to develop new product Create contents, new formats and events developing new way to connect with Coffee/Tea/Mixologist Communities


Master in Alta Formazione per le Funzioni Internazionali

SIOI - Società Italiana per l'Organizzazione Internazionale June 15, 2011

Degree "Mediazione Linguistico Culturale"

Università degli Studi La Sapienza di Roma April 12, 2011


No certifications have been added yet.

Completed Courses

No certificates have been added yet.

Technical expertise

Black Eagle

Espresso Machine
Operator Skilled Operator Technician

Mythos One

Coffee Grinder
Operator Skilled Operator Technician

Mythos Two

Coffee Grinder
Operator Skilled Operator Technician

Mythos 2

Coffee Grinder
Operator Skilled Operator Technician


Coffee Grinder
Operator Skilled Operator Technician

Eagle One Prima

Espresso Machine
Operator Skilled Operator Technician

Eagle One

Espresso Machine
Operator Skilled Operator Technician

Aurelia Wave Pulse Jet technology

Espresso Machine
Operator Skilled Operator Technician

Coffee interests and passions

Green coffee

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Simonelli Group SpA
Via Emilio Betti, 1, 62020
Belforte del Chienti MC
P.IVA 01951160439
VAT n. 01951160439

Coffee Knowledge Hub

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