Coffee Knowledge Hub

Re:co Symposium - Exploring the Extrinsic

The Power of the Extrinsic

"It's what's in the cup that matters," right? But is that actually true?

Lecture Overview

"It's what's in the cup that matters," right? But is that actually true? The SCA's Chief Research Officer, Peter Giuliano, examines trends in consumer preference research that suggests a coffee's extrinsic attributes play a significant role in coffee choice and enjoyment by specialty coffee consumers.

The SCA's Chief Research Officer, Peter Giuliano, examines trends in consumer preference research that suggests a coffee's extrinsic attributes play a significant role in coffee choice and enjoyment by specialty coffee consumers.

© 2022 Coffee Knowledge Hub

Simonelli Group SpA.
Via Emilio Betti, 1, 62020
Belforte del Chienti MC
P.IVA 01951160439
VAT n. 01951160439
info@coffeeknowledgehub.com

Coffee Knowledge Hub

This website utilises cookies to enable necessary site functionality such as logging you in to your account. By remaining on this website you indicate your consent as outlined in our Cookie Policy.