As the word "sustainable" continues to grow in importance to consumers, it is being used in many different ways. While we're shifting our definition to encompass concepts like living income, argues Catalina Eikenberg, we're still under-utilizing tools and leverage points to help us move forward.
Catalina Eikenberg was until recently the Global Head of Sustainable Business at Neumann Kaffee Gruppe, the largest coffee trading group in the world. This new department at NKG aims to positively impact coffee farmers´ livelihoods through the provision of services like finance, access to inputs and training, as part of the group´s global sustainable sourcing strategy, NKG BLOOM. She began her career 15 years ago in microfinance, building BlueOrchard Finance´s portfolio of investments in Latin America. She then worked for TechnoServe, a global NGO working on business solutions to poverty, as the Colombia Country Manager. Catalina holds a Msc in Development Management from the London School of Economics.
Catalina is currently on sabbatical, learning about web3 and crypto and looking into how this new blockchain-backed technology can reach the poorest people in the world in a positive way.
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