As a move towards the "functional" grips the beverage sector, how might this trend shape opportunities for specialty coffee products and consumers? Jim Watson explores the current market categories and trends in the US, specifically the growth of the "coffee and" segment.

Jim Watson

Jim Watson is Executive Director in Rabobank’s Research group covering the beverages sector, based in New York. He studies the big consumer and industry trends that are shaping the beverage world, with a specific focus on coffee and beer, and spends his time writing, podcasting, and advising clients about what might be coming next.

Prior to joining Rabobank, Jim spent ten years as an equity research analyst at HSBC covering the global beverages industry.